Mobile Using Habits Increased by 45% Since 2019: App Annie.
App Annie, a data analytics company, has shared quite an interesting report on mobile users’ habits. In a recent report, the mobile using habit of people has increased by 45% in two years. The report is based on users from eight different regions who are now spending four hours a day using mobile apps.
The significant element behind this increase in mobile usage is the global pandemic. Pandemic made people use mobile apps more than ever and now people are spending more than four hours a day on mobile apps.
Pandemic shifted the behavior of masses from their previous analog to now digital one. The report suggests that people in Turkey and Russia have recorded an increase of more than 40% in-app hours since 2019.
However, the report further suggests that this spike in increase app hours didn’t sustain. As the world moves towards ease in restrictions, the numbers in Q2 of 2021 are slightly lower when compared to 2020. Nevertheless, the figure is still up when compared to pre lockdown world.
This increase in app usage and mobile habit has resulted in all-time new records. Q2 total stands at $34 billion, an increase of $7 billion on the total for Q2 2020 and $2 billion up for the second quarter of this year.
Focusing on apps, the top app in Germany, France, and UK in Q2 was Hair Challenge. As for Asia-Pacific, the top app was Ni no Kuni: Cross Worlds which topped the charts in Japan, and South Korea. In the APAC region, several apps came at the top coming from diverse categories; News, food delivery apps, and utility apps.
As for the most time spent on an app, Brazil leads the chart with an increase of 30% from Q2 2019 to Q2 2021. According to the report, top growth in terms of the mobile market was witnessed in Russia and Turkey.
The top breakout apps during the pandemic period are PictureThis, HBO Max, and Poparazzi.