Mobile Gamers Spending Report for First Half of 2021.
Sensor Tower’s recent report on mobile gamer consumer spending reveals astonishing figures. In the first half of 2021, mobile gamers have spent nearly $45 billion; $44.7 billion precisely. According to the figures, it is a 17.9% increase when compared to the first half of the previous year.
Apple’s App Store accounted for more than half of the total mobile gamer spending which is $26 billion. App Store spending got increased 13.5% year over year, while Google Play accounted for $18.7 billion; 24.7% increase year over year.
The report also shed light on the games, the highest-grossing games in H1 were Honor of Kings, PUBG Mobile, Genshin Impact, Roblox, and Coin Masters respectively. Subsidiary game of PUBG Mobile like Game for Peace which was specifically launched for China is also included in its revenue.
The combined revenue for Android and iOS stores reached $64.9 billion. The lion’s share in the combined figure for both app stores is taken by games that accounted for 68.9% of all mobile spending. The total spending of H1 of 2021 is 24.8% more than that of H1 2021 which was $52 billion.
Mobile gamers are spending more on iOS App Store rather than Android’s Google Play. App Store spending accounted for $41.5 billion, an increase of 22.1% year over year. While Google Play spending accounted for $23.4 billion, up 30% year over year.
As for the downloads in H1 2021, a slight decrease of 1.4% was noted when compared to last year’s first half. The App Store recorded a decline of 22.8% which affected the downloads and brought it down to 4.4 billion. On the contrary, Google Play downloads increased by 3.9% and reached 23.7 billion.