PUBG Parent Company Krafton Buys HelloBot publishers.
As of now, both companies haven’t disclosed the details of the deal.
Sharing thoughts on the acquisition, Krafton CEO CH Kim said, “Thingsflow is equipped with deep insights about content consumption trends that we can leverage to create new and innovative experiences for audiences globally, the company has a demonstrated history of successfully applying cutting-edge AI technologies to various services. Through Krafton’s partnership with Thingsflow, we hope to build an exciting future full of joy through unique experiences only we can offer.”
Krafton is looking to excel in the field of AI applications and see how its users interact with content. Thingsflow will join hands with Krafton to support its “existing business as well as develop new entertainment models.”
There aren’t many changes expected in the team as Thingsflow CEO Suji Lee will continue to head and supervise the business. Moreover, Suji Lee will also manage Between; a Korean dating app, which was also acquired by Krafton recently.
Suji Lee, CEO of Thingsflow, commented on being part of Krafton, “’m very happy to work with Krafton to create a world of competitive interactive content that is unique and technologically rich. “I’ll do my best to support Krafton’s spirit of challenging convention and its endeavor to expand beyond gaming.”
Krafton adding Thingsflow to its team will open up new business opportunities as well as new business models, especially in the interactive entertainment industry. Thingsflow has a history of top-notch application of AI technology on various domains, now being part of Krafton, users can expect to experience interesting features in gaming.