Tencent’s PUBG Mobile has seen strong revenue growth in the first half of 2020, bringing it to $3 billion in total lifetime revenue.
PUBG Mobile
According to Sensor Tower, both PUBG Mobile and its modified Chinese version — Game For Peace — have brought in $1.3 billion revenue in 2020 alone, peaking at a monthly revenue of $270 million in March amidst COVID-19 lockdowns. That’s the same amount it earned in all of 2019, an amount that then represented 88% of the game’s total earnings since its launch in February 2018.
Game for Peace is responsible for the majority of the game’s revenue, with $1.6 billion in lifetime player spending. Both games have seen a combined 734 million downloads worldwide.
In PUBG you play as a mercenary who parachutes, along with up to 99 other players, onto an island. Once they land, players scavenge for weapons, ammo, armor, and other supplies in a last-man-standing death match.
The game’s map starts large, but quickly shrinks as the electrical storm around the island collapses into progressively smaller circles, forcing players together as the game goes on.
It’s a simple concept with tons of room for complexity. You land on an island with 99 other people and only your fists. Find a gun and stay in the circle. Last one standing wins.
The Mobile version of PUBG has pretty much all the features of its PC counterpart, with a few exceptions. The game only offers PUBG’s original map, Erangel — an abandoned, vaguely Eastern European 8km x 8km island.
Everything from the PC version of this map — from the abandoned military base to the burned out nuclear power plant — has made it to the Mobile version of the game.
About PodcastGameConsultant.com;
Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry.
He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry.
With over 20+ years of experience, well known publishers, AAA+ game developers, serial gaming entrepreneurs and management teams of gaming corporations consult him on matters that behold financial, technical, operational, strategic and commercial.
I am observing and overseeing several boards of gaming companies. My trademark is to listen, strategize and give feedback to the stakeholders involved. I also represent management/founders towards shareholders and vice versa.