Ivan Yeo is talking about esports; Esports In Southeast Asia Is Booming And EVOS Esports has A Clear Roadmap.
What is esports? Esports is a general term used to describe video game competitions. Much like athletic sporting events, esports games are oplayed before large live audiences and can be broadcasted via Twitch, Facebook live, Youtube etc.
esports dates back to the 1980s when gaming tournaments took place in arcades. In the 1990s, console gaming became more popular and video game competitions started being held in auditoriums and other large arenas. In the 2000s, as computing gaming grew in popularity, PC esports became more popular as well. Over the past several years, the Internet has fostered a new era in eSports, as players are now able to compete in gaming competitions remotely and on mobile.
And so the story of EVOS Esports begins;
As businesses fight “tooth and nail” to survive these turbulent Covid-19 times, it seems gaming companies are finding themselves on the right side of history right now. And EVOS Esports happens to be one of them. As I read somewhere “Esports keeps the lights on, as COVID-19 shuts down global sports”.
I have a talk with Ivan Yeo, co-founder and CEO of Evos Esports. He’s recently been chosen as Forbes 30 Under 30 Asia in 2020 and also has an inspiring story to share (Sadly to mention he’s been diagnosed with Kennedy’s Disease; an incurable genetic disease) and would like to build up the esports eco-system in Southeast Asia while he can still walk, eat and talk normally.
“Viewership and engagement has more than doubled in terms of people watching and engaging in livestreams and online tournaments, peaking at 1.2 million concurrent viewers as of a few days ago, up from around 600,000 last year,” said Ivan and contintues “Our top athlete makes around US$100,000 a month,” he disclosed.
Quick Overview of Global Gaming Revenues;
According to the gaming market insights and analytics company Newzoo, the 2020 Global Games Market will generate revenue around $159.3B USD–a year-on-year growth of 9.3%.
Each of the three gaming segments (console, mobile, PC) will see half of its consumer spending come from China and the United States. In 2020, these gaming segments will see an increase in engagement and revenues as a result of the COVID-19 lockdown measures. However, mobile gaming looks to see the biggest increase at 13.3% year-on-year growth coming in at $77.2B.
Welcome to the world of Esports;
A millennial-dominated domain where 20-year-olds can bag US$250,000 (S$354,000) in tournament prize money playing a game you’ve never heard of. But that’s nothing compared to what they can rake in through regular sponsorship deals.
Introducing Evos Esports and Ivan Yeo
EVOS Esports is the leading esports organization in Southeast Asia, and has won numerous world championship titles; Mobile Legends: Bang Bang World Championship (M1) 2019 and Free Fire World Cup 2019.
EVOS Esports’ co-founders are young, diverse and dynamic, with three co-founders being listed in Forbes 30 Under 30 Asia 2020.
– Ivan Yeo, co-founder and CEO – Profile on Forbes.com
*I was diagnosed with Kennedy Disease, an incurable genetic disease. I will never forget the doctor’s words to me – “You only have 5 years left to walk, eat or talk normally.” – Read more here
– Michael Wijaya, co-founder and CMO
EVOS Esports manages 12 esports teams and over 300 influencers across the region with a total following of over 65M YouTube subscribers and 50M Instagram followers, with over 350M views per month, with a strong presence across 5 countries (Indonesia, Thailand, Malaysia, Singapore, Vietnam).
Back in November 2019, EVOS Esports raised a total of US$4.4M in Series A investment in preparation to seize the market of gaming influencer management in Southeast Asia
EVOS Esports closed US$3M in Series A funding earlier in 2019 with Insignia Ventures Partners. Subsequently, EVOS Esports raised an additional US$1.4M to its Series A, from a group of angel investors from Indonesian conglomerates; and the top-level management of a leading e-commerce player in China. The new funding will be used to grow the startup’s esports entertainment arm, which currently manages 50 gaming influencers exclusively and partners with 300 esports talents.
Tan Yinglan, founding managing partner at Insignia Ventures Partners, said: “Most importantly, Ivan and his team have a clear roadmap to become the dominant player in South-east Asia, securing key partnerships with leading platforms and publishers across the region.”
Ivan Yeo on a roll
Let’s continue further; EVOS Esports was founded in 2017, housing competitive esports teams across six game titles. The 120-employee company operates in five countries and three teams from EVOS Esports represented Singapore and Indonesia in SEA Games 2019. Additionally, EVOS Esports provides their talents with streaming contracts, brand endorsement deals, offline event opportunities, manage their social media channels and content creation. EVOS Esports has worked with more than 40 brands to date including Lazada (SEA ecommerce arm of Alibaba Group), Axe (male-grooming under Unilever), Axis (telco), Pop Mie (under Salim Group), Sukro (beans/nuts), Top Coffee and J&T Express (logistics).
Recently Allan Phang has joined EVOS Esports as regional head of marketing and PR. In this newly created role, Phang is tasked to boost the visibility of EVOS Esports.
Update July 4th 2021: Allan Phang has left Evos Esports.
More on EVOS Esports activities:
- YouTube: https://www.youtube.com/evosesports
- Instagram: https://www.instagram.com/evosesports
- TikTok: https://www.tiktok.com/@evosesports
Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry.
With over 20+ years of experience, well known publishers, AAA+ game developers, serial gaming entrepreneurs and management teams of gaming corporations consult him on matters that behold financial, technical, operational, strategic and commercial.
I am observing and overseeing several boards of gaming companies. My trademark is to listen, strategize and give feedback to the stakeholders involved. I also represent management/founders towards shareholders and vice versa.