Tag: retention

User acquisition and games marketing - Best Video Gaming News 2021

User Acquisition Advise from Games Marketing Guru himself; Oliver Kern

In this episode I get to talk to Oliver Kern of Target Gamers. We talk about user acquisition in general, but also about how to adjust your user acquisition in games during this Covid-19 period and after the virus. Can and will consumer, read gamers, still be able to spend as much as before. How can you predict LTV, lifetime value? What can we expect today and later this year from other metrixs like retention, cost per install, CPM/advertising for your game and in your game.