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Epic Games and Google

Epic Games filed the motion on Friday, a motion that would see Fortnite and Epic’s developers account restored! Apple and Google answer will follow I guess.

The courts are busy nowadays to sort things out between some of the big guns of the gaming industry, yes I am talking about Apple versus Epic and Google’s resorting to court. The trust in the gaming industry is hitting a new low especially between Epic Games and Apple as the trust between both of them is hitting a new rock bottom every passing day. The Unreal Engine firm has filed another preliminary injunction against Apple to stop them from retaliating.

Epic is positive as it has partially won the previous preliminary injunction preventing Apple from blocking Unreal Engine on iOS. The partial success came after Epic’s argument that it would damage the many third party developers that use it.

Now, Epic seeks to prevent Apple from blocking or removing any other Epic app. The request also includes the protection of updates on all of its apps. Currently, Epic is unable to update Fortnite on iOS, which means that there are no new game events for iOS users, sad state of affairs for Epic as well as its fans and consumers on iOS.

Another important point was to stop Apple from “taking any adverse action against Epic,” pointing towards the suspension or termination of its Developer Program account. And the last point to restrain Apple from changing or disabling Fortnite’s code on iOS.

Epic is positive that Fortnite will be reinstated before the full hearing which is scheduled for 28 September. On the contrary, Apple is adamant that Epic won’t be allowed a new developer account for at least a year, this will surely prove to be a big blow as there are one billion-plus iOS users and Epic won’t be able to get access to even a single new user.

While on the other hand, Google is gearing up for evasion from the ongoing case between Epic and Apple by preventing the US District Courts to bring them in. Google is of the view that “Although Android and iOS compete to attract app developers and end-users, Google and Apple use different business models, agreements and policies to support competing ecosystems.”

A key difference between Apple and Android is that the distribution of apps in the case of Apple is only via its own Appstore. While that is not the case with Android, it can have multiple app stores.

Epic Games and Google both headed to Courts with their Requests - Gaming News

Epic Games and Google both headed to Courts with their Requests – Gaming News

Google was brought into the mess when Epic filed a lawsuit against it after Google removed Fortnite from its app stores; retaliation from Google after Epic’s introduction of a direct payment system avoiding the 30% fee that is applied on all transactions for apps distributed by these stores.

An interesting report from Sensor Tower Data shows that Epic had to bear a huge brunt due to Fortnite’s ban on the App Store when compared to the ban from Google Play.

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Reinout is a games investor and strategic business consultant specializing in the games industryReinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. This game podcasts is for the gaming industry.

Reinout te Brake - Inside Gaming News 24/7 - Best Video Gaming News 2021

Reinout te Brake – Inside Gaming News 24/7 – Best Video Gaming News 2021

With over 20+ years of experience, well known publishers, AAA+ game developers, serial gaming entrepreneurs and management teams of gaming corporations consult him on matters that behold financial, technical, operational, strategic and commercial.

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Inside Gaming News 24/7 – Reinout te Brake – Logo PodcastGameConsultant.com – Best Video Gaming News 2021

I am observing and overseeing several boards of gaming companies. My trademark is to listen, strategize and give feedback to the stakeholders involved. I also represent management/founders towards shareholders and vice versa.

Reinout te Brake

In a career spanning across 20+ years, Reinout te Brake has raised over 100+ Million Euros in Fundraising for a diversity of companies and has worked with several venture capitals firms. Helping gaming companies expand their brand reach, get the right story telling and make an impact on a global scale. Reinout te Brake has had the honor to counsel some of the major gaming companies operating on a global scale. For the last 12 years, he has devoted his major focus towards the niche of gaming consultancy to provide his insight and expertise to help gaming companies reach outstanding financial and business results.