Anzu Pioneers In-Game Advertising Across Roblox By Partnering With Leading Roblox Creators.
The world’s most advanced in-game advertising solution Anzu.io today announces its new Roblox offering. The exciting move provides a new revenue stream for Roblox developers by bringing in-game advertising to Gen Z’s most popular gaming platform and opening up its 199M monthly active users to brands and agencies globally in a scalable way.
Roblox is a growing global Metaverse where millions of people gather together every day to imagine, create, and share games (recently renamed experiences) in immersive, user-generated 3D worlds. In Q3 of 2020, Roblox hit a new record, racking up over 8.71BN hours of engagement, with users spending more time on the platform than on Tiktok, YouTube and Instagram combined.
Jamie Gutfreund, ex-Global Chief Marketing Officer at kids consumer entertainment products company MGA Entertainment, said: “Roblox has the potential to become one of gaming’s most valuable and engaging environments for brands. Managing safety and privacy for kids will be critical to long-term success, but for marketers, learning how to deliver entertaining experiences in the Metaverse will become a fundamental strategy to earn relationships with fans worldwide.”
Anzu is trusted by top-tier games companies, including Ubisoft, Xbox, Next Wave Multimedia, and Amanotes, the #1 SEA mobile apps publisher. Anzu now allows Roblox creators to integrate its blended ads that become part of the gameplay into their titles and leverage them to monetize and enhance engagement rates while preserving the gameplay experience. This includes dynamic banner ads on lots of different virtual objects, including the side of buildings and virtual roadside billboards. Its SDK technology also delivers high-quality direct traffic with complete control over ad placements.
This advanced technology, coupled with Anzu’s relationships with leading brands including PepsiCo, Samsung, and Vodafone and backed up by the world’s largest advertising agency WPP, has already led them to sign partnerships with many popular Roblox creators, bringing in-game advertising to games including, Work at a Pizza Place, Speed Run 4, Wacky Wizards, and Fashion Famous. Over the coming months, Anzu plans to bring its technology to 40 more experiences.
Michael Sligh, the creator of ‘Work at a Pizza Place’, said: “We look forward to seeing real-world brand ads appear within our games as players will be able to experience them just like they do in the real world, adding a sense of realism to our gameplay. They will also provide us with an additional revenue stream without taking anything away from how players experience games, allowing us to spend more time improving them and building out new ones that the Roblox community can fall in love with”.
Itamar Benedy, CEO and Co-Founder, Anzu, said: “Today marks an important milestone on our road to building a cross-platform advertising solution that reaches players no matter where they are or what they are playing on.”
“We are thrilled by the interest and uptake we’ve already seen from both Roblox’s creators and some of the world’s leading brands and agencies which are extremely excited to be part of Roblox’s vision of becoming a true metaverse, representing the future of how people learn, play, work, consume entertainment, try on and shop fashion, and interact with brands. This aligns with our belief that gaming is becoming a one-stop-shop where people are increasingly spending much of their digital lives.”