EA Acquires Glu Mobile to Scale its Mobile Development

EA Acquires is expanding to the mobile gaming space

it acquired US-based mobile game developer Glu Mobile. The deal took place for $2.1 billion in enterprise value and $2.4 billion in equity value. The price includes a 36% premium to Glu’s closing share price on February 5th. Glu Mobile has a wide variety of gaming portfolios in the mobile space ranging from sports, casual, RPG, lifestyle, and mid-core genres. The acquisition is scheduled to take place in Q2 of 2021 with  cash on hand.

EA Acquires Glu Mobile to Scale its Mobile Development
EA Acquires Glu Mobile to Scale its Mobile Development

The deal is looking quite promising for  as it will help stabilize its traditionally hit-driven financial performance. The acquisition of Glu Mobile will help  to stabilize its revenue stream on a quarter-to-quarter basis. Though the acquisition will increase it’s revenue moderately i.e. 10% it clearly shows the scope of  mobile gaming efforts.

Moreover, this acquisition means that  will get an add-on of 780 employees. These employees are skilled in mobile development which means that  mobile gaming development will scale massively. Both  Mobile have a ton of experience in mobile gaming. And combining both forces will cause a great deal of development in the mobile space .

Glu’s financial revenue shows steady growth with reported earnings of $540.5 million in 2020. The majority of the earnings are generated in the US via the App Store and Google Play. App Store contributed 56.5% in sales while Google Play added 33% of sales in 2020. Based on Glu’s annual 2020 results, the transaction multiplies are 3.9x EV/Revenue, 71.2x EV/EBITDA, and 27.5x EV/adj. EBITDA.

This deal is another sign that top guns in the business have already stepped up their approach to Merger & Acquisition. The M&A landscape in the gaming industry is clearly becoming more competitive and a whole lot of big investors are still waiting on the sidelines with their billions. Just a couple of months ago the compan entered into an agreement to acquire Codemasters Group for $1.2 billion. It is still expanding and accelerating its M&A approach, will others in the industry follow suit, wait and see.