Unskippable ads are always painful, whether it’s on YouTube or in-game adverts. And for this very reason, NBA 2K21 is under fire after they placed unskippable in-game ads to the full priced NBA 2K21. Paying in full and still getting unskippable ads, that ladies and gentlemen, is unacceptable. Why would you put unskippable ads in a $60 game?!