Oliver Kern - Games Specialist - - Gaming News - Games Podcasts

IDFA: Mobile games industry up for a bumpy ride?

The mobile games industry is up for a bumpy ride with Apple removing the IDFA (technically IDFA will still exist post September but with a very, very low adoption rate). The change will happen swiftly as iOS14 will quickly adopt.

So what are the opportunities and risks for game developers and publishers? Well, if you are dependent on media buying, things are going to change. If you are dependent on advertising revenues, things are going to change.