EA has said that it is currently looking at soft-launching its mobile port of Apex Legends by the end of 2020. Apex Legends is a free-to-play Battle Royale game where legendary competitors battle for glory, fame, and fortune on the fringes of the Frontier.
In an investor’s fireside chat held on Monday June 22nd, CEO Andrew Wilson spoke about the firm’s current mobile strategy, saying that “we have PvZ3 (Plants vs Zombies 3) in soft launch, we’ve talked about having Apex Legends in soft-launch by the end of this year”.
Not like the others
Speaking more generally about the firm’s approach, Wilson said that “we feel very good about our mobile business”, claiming that “unlike many people in the mobile industry, we’ve built a very strong and profitable business”.
Apex Legends was originally announced for mobile back in May 2019, with sporadic updates since to confirm that it is still in development. EA has also announced plans to partner with another company to bring the mobile edition to China.
At its last earnings release, EA said it would soft-launch two new games by the end of the current fiscal year, though it was unclear if Plants vs Zombies 3, which has already been soft-launched, is one of those games. There have also been rumours that Skate 3 could be ported to mobile.
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