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Among Us

Staggering numbers shared by YouTube; Among Us, videos have reached 4bn views in September 2020. Well, blow me down! I never thought that Inner Sloth’s asymmetrical multiplayer would reach such heights.

The report showed by the largest video platform on the planet shares great insight into the recent success of Among Us. The numbers show that the largest audience of Among Us is in the US but viewers are coming in like an avalanche from all around the world.

If you live under a rock, Among Us is a game that tasks players with preparing a spaceship for takeoff, but there’s a catch, one or more of the players are chosen as imposters by the game on a random basis. The imposters must covertly sabotage the vessel and discreetly kill other players to win.

The game got a recent surge in popularity despite being launched a couple of years ago. Its sudden popularity came just a couple of months ago and in September Among Us reached the mammoth numbers of 4bn views.

The report was published on YouTube’s Culture and Trends site, the report further added that it is not just about the gameplay, rather there is much more to it from content creators like drawing in large audiences with the help of comedy sketches, songs, animations, and DIY projects based on the popular game.

Among Us reaches 4bn Views in September: YouTube

Among Us reaches 4bn Views in September: YouTube

Moreover, this game helped small content creators to reach higher levels and grab more audiences while big influencers like PewDiePie have also been capitalizing on this opportunity.

Talking about the largest audience country-wise, the US accounts for 18.7% of all views. Next in is Mexico with 7.9% followed by South Korea at 6.4%, Brazil and Indonesia at 5.5% each and finally Argentina at 4.9%.

The best thing about Among Us and other popular games this year is that players get to socialize with other players while remaining socially distanced. The social connection in Among Us is strong despite the lockdowns and social distancing. For me, that is one of the most significant reasons for its wide popularity.

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Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. This game podcasts is for the gaming industry.

With over 20+ years of experience, well known publishers, AAA+ game developers, serial gaming entrepreneurs and management teams of gaming corporations consult him on matters that behold financial, technical, operational, strategic and commercial.

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I am observing and overseeing several boards of gaming companies. My trademark is to listen, strategize and give feedback to the stakeholders involved. I also represent management/founders towards shareholders and vice versa.

Reinout te Brake

In a career spanning across 20+ years, Reinout te Brake has raised over 100+ Million Euros in Fundraising for a diversity of companies and has worked with several venture capitals firms. Helping gaming companies expand their brand reach, get the right story telling and make an impact on a global scale. Reinout te Brake has had the honor to counsel some of the major gaming companies operating on a global scale. For the last 12 years, he has devoted his major focus towards the niche of gaming consultancy to provide his insight and expertise to help gaming companies reach outstanding financial and business results.