Call of Duty Black Ops earns more then $3 billion
The term net-booking must be confusing and unfamiliar to some, according to Activision net-bookings are, “an operating metric that is defined as the net amount of products and services sold digitally or sold-in physically in the period, and includes license fees, merchandise, and publisher incentives, among others, and is equal to net revenues excluding the impact from deferrals.”
Now let us crunch some numbers, this year Call of Duty net bookings recorded an increase of 80% year over year with mainline COD games up 40%. Moreover, Activision also revealed the number of COD players in 2020 surpassed 200 million, a number Activision has never seen before. There must be a couple of reasons behind this huge surge in the number of players; a free-to-play warzone and global lockdowns due to the pandemic.
However, Activision’s all-time high was in 2009 with $3.16 billion in revenues, a figure in which the contributing games were Call of Duty Modern Warfare 2, Tony Hawk, X-Men, Guitar Hero, Marvel Ultimate Alliance, and Spider-Man franchises, among others.